by Laura B. Poindexter | Business Resources, Marketing Thoughts
Thank you so much for reading through this short series on my 3Cs of social media marketing: Customer, Content, and Capabilities. We have reached the last C – Capabilities. In short, what can you do? An effective strategy on paper won’t help if you...
by Laura B. Poindexter | Marketing Thoughts
On March 30, 2012, Facebook forced all Business Pages to the new Timeline format. Since then, I’ve updated all my client pages as well as spoken to hundreds of business owners through my social media seminars. Here are the top 10 things you need to know, edit or...
by Laura B. Poindexter | Marketing Thoughts
Choosing the name to use for your business on social media can be tricky. There are multiple places where your name is displayed on each platform and there are some character limitations as well. And if you have had any experience with social media, you know the...
by Laura B. Poindexter | Marketing Thoughts
I often hear from business owners who are frustrated because they set up a Facebook Business Page or Twitter profile and have no followers. My first questions is always “Why should I follow you?â€. Remember the adage: what’s in it for me? I’m hoping you...
by Laura B. Poindexter | Marketing Thoughts
How Engaging Are You? It is important to tie all your marketing activities back to something directly related to your business’ bottom line. We want to make sure our efforts aren’t wasted. And with so many indicators to track online, it can be a bit...
