by Laura B. Poindexter | Marketing Thoughts
I often hear from business owners who are frustrated because they set up a Facebook Business Page or Twitter profile and have no followers. My first questions is always “Why should I follow you?â€. Remember the adage: what’s in it for me? I’m hoping you...
by Laura B. Poindexter | Marketing Thoughts
I count myself among the stubborn Here’s the problem: You want to connect with someone on LinkedIn, but they won’t connect with you. What should you do? I have found there are two different mindsets on LinkedIn: the person who connects with everyone they...
by Laura B. Poindexter | Marketing Thoughts
Does you need a business mobile app? Recently I was involved in bringing a client into the mobile revolution. And we considered a business mobile app. It seems that everyone nowadays has a mobile app for their business. I, however, recommended against a mobile app for...
by Laura B. Poindexter | Marketing Thoughts
I am speaking on “Marketing on a Shoestring†today for a conference of 400 women entrepreneurs. It is a revised version of my 101 Low Cost Marketing Strategies seminar that I have been giving since I started my company in 2000. In preparing my presentation, I came...
by Laura B. Poindexter | Business Resources
The media hype, warranted or not, over social media sites can be overwhelming especially for small businesses. Where to start? How to keep up? It seems like it could take up all your spare time and it can. This is why I recommend a well thought out strategy for small...
