by Laura B. Poindexter | Marketing Thoughts
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...
by Laura B. Poindexter | Marketing Thoughts
Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it?...
by Laura B. Poindexter | Marketing Thoughts
I often hear from business owners who are frustrated because they set up a Facebook Business Page or Twitter profile and have no followers. My first questions is always “Why should I follow you?â€. Remember the adage: what’s in it for me? I’m hoping you...
by Laura B. Poindexter | News
laura b creative Receives a 2009 Constant Contact All-Star Award Constant Contact recognizes laura b creative for commitment to best practices in email marketing Sterling, VA — April 19, 2010 – laura b creative, today announced that it has received a 2009 All-Star...
by Laura B. Poindexter | Marketing Thoughts
I had two great experiences this week of receiving immediate communication regarding something I was interested in. First of all, my child’s pediatrician is using Twitter to update interested parents on the status of their flu vaccine shipments. This is great...
