Adding social media links to your website

It’s easy to add links to your Facebook page or LinkedIn profile to your website. It is simply a matter of adding some HTML code within your design. Of course many of the social media sites offer widgets that will create a custom badge on your website that pulls in...

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Foursquare: A no-brainer for local merchants

The media hype, warranted or not, over social media sites can be overwhelming especially for small businesses. Where to start? How to keep up? It seems like it could take up all your spare time and it can. This is why I recommend a well thought out strategy for small...

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Rethinking Social Media

Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that...

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Super Bowl Ads: Nice to watch, Not to be modeled

Today and tomorrow, the world turns not only to the Super Bowl, but more conversationally to this year’s crop of Super Bowl ads. The premise of this blog is to share good and bad examples of marketing in action which I denote as Brilliant! or Daft! Of course, my...

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Do We Rely Too Much on Technology?

I can give that question an unequivocal "yes". This week I dropped my BlackBerry. If you read my last post about My Truly Virtual Office, you can see how vital the BlackBerry is to the whole operation. From the time I dropped it, there was about 20 hours before I...

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My Truly Virtual Office

My office is now truly virtual. I have worked for myself from home since 2000. I used to say my office is Starbucks and now after many years of meetings at the coffee shop and working at home in my office, I can truly say that I have a virtual office. In the past...

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5 Ways to Build Your Network on Linkedin over the Holidays

There’s never been a better time to stay connected with your business network than right now. Business tends to slow down over the holidays and sometimes sooner if you are like me and snowed in a week before Christmas. This is a great time to take advantage of...

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