by Laura B. Poindexter | Marketing Thoughts
Social networking sites can be overwhelming, especially if you are a business person new to them. Should I be on MySpace or Facebook? What is LinkedIn? There are so many sites popping up. As with all marketing tools, my advice remains the same, stick to what you can...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle...
by Laura B. Poindexter | Marketing Thoughts
How much do we really pay for marketing in the products we buy? Last night, I went to the grocery store up the street. This is not my usual store but I happened to be there with a friend and picked up a gallon of milk. This gallon of milk was $.75 cheaper than my...
by Laura B. Poindexter | Marketing Thoughts
I joined Facebook 2 days ago and am absolutely amazed at how many people have found me. Today I was chatting with a friend in Korea and a friend in China both of whom I hadn’t spoken to in at least 10 years. I love that you can link to your blog and you can link...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
My local grocery store has upgraded their kid-friendly shopping carts to TV Karts. Talk about making your product it’s own advertising. The cart looks like a car so toddlers feel like they are driving. The cart has two screens. One shows your little one an episode...
by Laura B. Poindexter | Marketing Thoughts
As an update to my post of August 7, TOTees.com has vastly expanded their offerings to go even beyond all that were showcased through the 5 episodes of HBO’s Hard Knocks. This product expansion includes a customization feature so you can get your own “I†tees in...
