by Laura B. Poindexter | Daft!, Marketing Thoughts
I saw this van driving down the road today. You may not be able to see the tag line on the back of the van, but it says “Life Just Got Easier”. Whew, I feel better. Although I’m not sure how life got easier or what Mac Gray does. A little research...
by Laura B. Poindexter | Marketing Thoughts
I find polls interesting, but I find them more interesting when I can get more data than just the answer to the basic question. Mazda is sponsoring this poll on LinkedIn: What would you most like to accomplish with the push of a button? – Delete all junk mail...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
This bag belongs to my friend Barbara. Isn’t it great? Barbara sells Cookie Lee jewelry. It’s great stuff. What I really love about Barbara’s bag is that wherever she goes, she is marketing to everyone who sees her without saying a word. You can see...
by Laura B. Poindexter | Brilliant!, Daft!, Marketing Thoughts
I can’t stress enough how important a good domain name is for a company, especially a small business. Competition out there is tough enough. Don’t make it even harder for your customers to find you by having a less than memorable domain name. At this point...
by Laura B. Poindexter | Marketing Thoughts
I really like the logo design on this truck. It is clean and well-designed. The truck includes a web site and phone number. The problem is that I am not quite sure what they do. Do they sell place settings? In looking at the web site I have learned that they rent...
by Laura B. Poindexter | Marketing Thoughts
Especially when it works as hoped. I should qualify that statement. I love Google to find things. I love eBay to get an idea of the prevailing consumer market. And I love companies that have clear, easy-to-use web sites. I am involved in a holiday toy drive at my...
