by Laura B. Poindexter | Marketing Thoughts
Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the...
by Laura B. Poindexter | Marketing Thoughts
I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles....
by Laura B. Poindexter | Marketing Thoughts
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...
by Laura B. Poindexter | Marketing Thoughts
Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it?...
by Laura B. Poindexter | Marketing Thoughts
I have always loved Leadercast – the largest one-day leadership event in the world. I’m grateful to Southview Community Church for simulcasting this great event so I don’t have to travel to Atlanta to attend live. This year’s lineup included...
by Laura B. Poindexter | Marketing Thoughts
Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I am saying you shouldn’t have a post on one social media platform, Facebook,...
