by Laura B. Poindexter | Marketing Thoughts
5 Tips to Decide There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs...
by Laura B. Poindexter | Marketing Thoughts
Do you want to know what your audience wants? You should ask them. But, you may have reservations about conducting a survey even if it’s just a few questions. Over the past year, I have gained incredible insight into my audience by using a simple technique I call...
by Laura B. Poindexter | Marketing Thoughts
You many know I’m not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should...
by Laura B. Poindexter | Marketing Thoughts
Today, I saw this Data Privacy Day video on Firefox home screen. It was great. It was short, funny, and got the point across. They even asked me to “spread the word†except they didn’t give me the ability to spread the word. No social sharing links anywhere. So,...
by Laura B. Poindexter | Marketing Thoughts
Autoresponders are a great tool to ensure that you are following up and staying connected with your audience when they join your list or opt in to receive specific information from you. I use them with all my clients and recommend 3 specific types, in this order:...
by Laura B. Poindexter | Marketing Thoughts
How to set up a #GivingTuesday campaign in 5 minutes What is a micro-donation campaign? This is a donation campaign for your nonprofit where you are seeking small donation amounts. This is a great way to reach new donors. Here are 3 ideas for a micro-donation campaign...
