by Laura B. Poindexter | Marketing Thoughts
Today is the first day of football. I don’t care that the Redskins and Giants played on Thursday in what the NFL has coined Kickoff Weekend. However, for the past 10 years in my household it has been known as Football Thanksgiving and it doesn’t fall on the...
by Laura B. Poindexter | Marketing Thoughts
There is something to be said for just getting it done. I took a picture of this handwritten real estate sign today and thought – ugh handwritten sign for $730,000 home. That is, until I thought about it. As many of my clients know, I am passionate about good...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
If you want to learn about self promotion, especially the shameless kind, you need to look no further than professional sports. Last night on the first episode of HBO’s Hardknocks, a full minute of the show was devoted to promotion of totees.com. A new line of...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
I think Starbucks is lobbying to get there own category on this blog. I just got an email from them stating that if I take my receipt from the morning into Starbucks after 2pm, I can have my favorite cold beverage for only $2. And, not only did I do that this...
by Laura B. Poindexter | Brilliant!
I am sure the first question this eye doctor used to get was, “Do you accept my insurance?”. My guess is that with this sign, this office has saved itself time and attracted more foot traffic since everyone walking by knows the answer. It got me to walk...
by Laura B. Poindexter | Brilliant!
I always encourage my clients to look to other industries for great marketing ideas. In this age of rising gas prices, public transportation already has a leg up on being foremost in people’s minds. However, since we as a society love to drive our own cars,...
